Tech veteran  Gavin Sherratt has announced  details of his new venture, GoodShip.

Sherratt is best known as the co-founder of Liverpool-based agency Mashbo but will be launching his new startup later this month.

GoodShip is a new collaboration agency focused on building creative and tech teams and developing solutions to service growth ambitions for partner clients.

The startup will also work within an organisation or project to support the creation of business-boosting strategies and ideas.

Experienced Sherratt has worked in the tech and digital sectors for 27 years and the new venture will launch officially on September 19th with an event under the organisation’s community brand, KinShip, supported by Growth Platform.

Sherratt said: “Earlier this year, Mashbo’s founders decided to explore our own missions after nearly 14 years working together, so launching GoodShip is an exciting, fresh challenge for me.

Rebranded Mashbo expands client offering

“Over the summer, we have worked to assemble an experienced network of creatives and developers as the foundation of GoodShip, but we will be looking to work with new talent as we grow.

“We’re going to build on previous experiences, which includes bringing back our Creative Kitchen network under the new name of KinShip.

“We’ve been working on some fantastic projects with our first clients, which we’re excited to share in the near future. We are also looking forward to bringing more clients aboard, particularly those that address business and social challenges, where creativity and tech has the power to enable positive change and growth.”