Posted on February 27, 2020 by staff

Senior hires at Social Chain


Global social media and eCommerce business Social Chain has made two senior hires.

Tim Donald from Something joins as Creative Director while Sam Barrett arrives as Sales Director having previously worked at PMYB Influencer Marketing Agency, Crowd Media and UNILAD.

Donald will be responsible for overseeing the creative output of Social Chain Agency. As Creative Director at Something he supervised a strategic and creative brand repositioning for Johnnie Walker Gold Label, with his other previous notable clients including Nike, Sonos, GAP, Uniqlo, Baileys and Scottish Widows.

He said: “Social Chain has an incredibly talented team that is always at the forefront of the endless possibilities within social media, and I’m really excited to be part of it. I’m very much looking forward to creating some truly stand-out work.”

Barrett will spearhead the growth of both Social Chain’s outbound commercial operations and the company’s footprint in London.

As Business Development Director UK at Crowd Media, Barrett worked on restructuring the company’s commercial offering which included an overhaul of marketing and sales collateral with an emphasis on marrying influencer marketing with performance marketing strategies.

As Group Head at UNILAD he developed a brand new segment of the company offering bespoke sales strategy for PR agencies. During previous employment Barrett worked with world-renowned brands including Taco Bell, Snickers, Jameson, Absolut and Durex.

He said: “I’m beyond thrilled to join an agency of this calibre. Social Chain’s offerings and the people behind them are absolutely first class and the scope of solutions in aggregate is beyond what is available in the market.

“What other agency can match what Social Chain do and also be a media owner with access to 80m people with a wealth of first party data? It’s humbling and inspiring to be surrounded by the type of people that Social Chain have in-house and I feel fortunate to be counted amongst them.”