AdTech trailblazer to lead expansion of Seedtag’s global Neuro-Contextual AI platform across CTV and open web
Neuro-contextual advertising firm Seedtag is to appoint a new CEO with its founders transitioning into new roles.
Brian Gleason will join the London firm on 1st August with current co-CEOs Jorge Poyatos and Albert Nieto transitioning to new roles as chief innovation officer and strategic advisor, respectively.
Gleason brings a distinguished track record of scaling global advertising technology businesses and driving innovation. He previously played a pivotal role in building Criteo’s commerce media strategy, led high-growth specialty businesses at GroupM, and drove data-driven transformation as Global CEO of [m]PLATFORM and Xaxis.
Powered by its proprietary Agentic AI, Liz, Seedtag says it is redefining full-funnel advertising by targeting consumers based on interest, emotion, and intent – all while maintaining a privacy-first approach.
“I am incredibly excited to join Seedtag at such a pivotal time in the advertising industry,” Gleason said. “This is a transformational moment with AI at the center of that evolution.
“Seedtag’s neuro-contextual AI approach is groundbreaking, which establishes the company as a pioneer in deeply understanding audience interest, emotion, and intent across CTV and open web.
“I look forward to working with this talented team, continuing to accelerate our global growth, deliver unparalleled value to our clients, and continue pushing the boundaries of privacy-first advertising.”
Poyatos and Nieto will remain on Seedtag’s board of directors. Poyatos will lead initiatives to advance Liz Agentic AI and neuro-contextual evolution, as well as representing Seedtag in the wider ecosystem.
Nieto will advise on future growth opportunities and partnerships.
Poyatos said: “The world and our industry are in a period of profound transformation, I am convinced that my new role will allow me to maximise my contribution to Seedtag. Our progress in Agentic AI combined with the addition of Brian as CEO put us in a very unique place to define how the next decade of AdTech will look.”
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