Posted on November 1, 2019 by staff

Scottish eCommerce tool strikes deal with eBay


eBay has signed an agreement with Stirling-based eCommerce software developer Optiseller, to offer better product listing on the giant’s platform.

Optiseller’s Aspect Finder tool allows sellers to fill in the missing item information on products they sell such as clothes furniture and homeware.

The tool will be available free of charge to online retailers until the end of the year.

The move comes after eBay updated its requirements for item information in four product categories; home, furniture and DIY, clothing, shoes and accessories, jewellery and watches, toys and games.

It is hoped that the tool will avoid sellers resorting to manually checking the information.

eBay is offering the Optiseller tool free of charge to help sellers comply with the new rules.

Optiseller’s Aspect Finder tool will automatically scan a seller’s inventory, highlighting the missing specifics and providing a report on what additional information is required to comply.

Users can use this report to update their listings directly on eBay or in bulk through their listing tool.

Since being introduced in November 2018 the Aspect Finder tool has now processed over 67 million listings across the globe; assisting around 5,000 sellers from 26 countries.

Craig McCallum, CEO, Optiseller said: “We are delighted that eBay has agreed to offer our Aspect Finder tool free of charge to all sellers. The tool will not only enable sellers to easily comply with eBay’s new rules, but also optimised item specifics is proven to increase traffic and generate more leads and sales.”

He adds: “The Aspect Finder tool automates the whole sale process for users by conducting an audit of listings; identifying where the gaps are and helping to correct them. It is a win-win for everyone; retailers should see an uplift in sales as well as knowing they are complying with eBay’s listing rules