Posted on March 7, 2018 by staff

Samsung to supply 3,000 homes with digital devices


Thousands of apartments at a residential scheme in London will be fitted with ‘smart’ appliances following a multimillion-pound deal with Samsung Electronics.

Property developer Quintain is delivering the UK’s largest build-to-rend development at Wembley Park with over 5,000 homes managed by its residential management company, Tipi.

Quintain’s deal with Samsung will see over 3,000 apartments kitted out with the latest “connected” appliances including smart fridge freezers, ovens, hobs, dishwashers and washer dryers.

“This deal is an important step forward to creating a smart city at Wembley Park and ensuring it remains one the most connected places in London,” said Quintain chief executive Angus Dodd.

This deal marks Samsung’s first global hardware subscription deal within the build-to-rent market.

Robert King, vice president of consumer electronics at Samsung Electronics UK and Ireland, added: “Samsung is delighted to be chosen as a partner on this key regeneration project at Wembley Park.

“It identifies with our higher purpose of building communities, enriching experiences with technology and delighting our customers.”

As part of the roll-out, Samsung will be installing state-of-the-art appliances not only in the apartments but also in the shared social spaces.

The company’s connected devices include its ‘Family Hub’ fridges, which have built-in cameras allowing residents to see exactly what is inside their fridge from their mobile phone, and track the freshness of food items. With a connected fridge, residents can order groceries directly from the panel on the fridge door, surf the web or play music from the appliance while they cook.

Rajesh Shah, managing director of Tipi, said: “Tipi’s mission is to make renting in London as stress free as possible and having these fantastic Samsung appliances in all of our apartments and communal areas will do exactly that.”