Posted on September 29, 2017 by staff

Ruler Analytics wins Northern Stars pitch in Liverpool


The second of three Northern Stars regional pitch events was held in Liverpool on Thursday evening, with Ruler Analytics being crowned the winner.

A total of nine companies were given three minutes each to deliver their pitch to a panel of four judges comprising Grant Thornton’s Gaynor Dykes, Adam Gillett of Crowdcube, Volker Hirsch of Tech North Advocates and GP Bullhound analyst Ed Prior.

In the end, Ruler Analytics was announced as the winner and will now be guaranteed a place in the grand final of the Northern Stars pitch competition on 16th November.

Ruler Analytics is described as a visitor-level marketing attribution product. The platform for marketing professionals was developed by Daniel Reilly and Ian Leadbetter, who found that the market for website analytics tools was missing key data and lacked the ability to connect revenue with client interactions and engagement.

The Liverpool start-up ‘closes the loop’ between marketing and sales by matching real customer form fills, live chat and phone calls against the marketing campaign and keyword from which it was generated. It then integrates the data into a client’s CRM and analytics to enable measurement based on real revenue.

“We feel privileged to have won, hopefully it’ll amplify our message and help grow our reach globally,” director Daniel Reilly said.

“I think the success of the business over the past two years has helped us secure the win; it’s all down to a great team we have working with us to offer the best service, the deepest insights and problem-solving new features to our growing customer base.”

Northern Stars is a pitch competition that was launched in 2015 to find and showcase the best tech start-ups from across the North of England and support ambitious digital entrepreneurs.

The other companies that pitched – which still have a chance of being selected for the grand final – were: AlgoLib, Bee Industrious – who we spoke to recently – Calls9, Novi.Digital, Property Cloud Online Management, ShopBlocks, Trakz and Vonkel.

Vonkel were one of our 101 Rising Stars of Tech earlier this year.