Revenues topped £90 million at mobile advertising platform LoopMe in the last 12 months.

The London company, second in our recent MarTech 50 ranking, announced global expansion plans on the heels of a private equity takeover by Mayfair Equity Partners earlier this year which valued the business at almost £150 million.

Revenues in the APAC region alone increased 90% in the last 12 months, while the majority of sales now come from the United States.

LoopMe has opened new sales offices in APAC and a new technical office in Poland, as well as a new office in Australia and expanded operations in Japan and Singapore. 

Founded in 2012, the company has applied artificial intelligence and machine learning technologies into the mobile advertising sector to optimise media campaign delivery in real-time.

Through its outcomes-based technology platform, LoopMe says it drives both measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals, including brand uplift, purchase intent, consideration, footfall and sales.  

Its services are currently available across mobile, connected TV, digital audio, digital out-of-home and other emerging digital advertising channels. 

The company’s clients include dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

“After stellar growth in 2021 we are incredibly excited to build out our international teams across Poland, Australia, Japan, Singapore and North America,” said Stephen Upstone, CEO and co-founder.

“Our worldwide agency and client relationships have never been better and now we are adding the resource levels required to deliver outstanding customer service alongside future growth.”