Relative Insight has appointed John Lord as chairman of the board following a significant funding round that will support the company’s next phase of growth.
With over 20 years of leadership experience, including key roles at GBG and TruNarrative, Lord has been instrumental in scaling technology companies.
The Lancaster-based text analytics platform says his extensive experience – and deep understanding of technology and market dynamics – positions him as a strategic leader to help steer the firm to further success.
The company works with leading brands such as Medtronic, Nespresso, Deliveroo and the Atlanta Falcons, helping them turn everyday text data into actionable insights that drive strategic decision-making.
“I’m excited to join Relative Insight at such an exciting time in its development,” said Lord. “The company is transforming the way organisations use text data to drive business decisions, and with the recent funding, we are well-positioned to scale faster and increase our impact globally.
“I look forward to working with the talented team to build on the company’s success and bring new innovations to the market.”
The recent funding round will allow Relative Insight to expand its product offerings and extend its reach into new sectors.
The capital will be invested in advancing the platform’s AI-driven language analytics, which tells businesses the root cause factors behind their customer experience (CX) and voice of customer (VoC) metrics.
With growing demand across industries like financial services, hospitality, healthcare, consumer subscription and professional sports, the company is now poised for rapid expansion.
Ben Hookway, CEO of Relative Insight, added: “We are thrilled to welcome John as our new chairman. His experience and proven leadership in guiding technology businesses through periods of growth will be invaluable as we continue our expansion.
“This is a pivotal time for Relative Insight, and John’s vision and insight will help us chart the path forward.”