Watford have secured a record-breaking shirt sponsorship deal.
The Premier League football club signed a deal with online sports betting brand Sportsbet.io to become its new shirt sponsor, replacing FxPro.
The three-year deal, labelled as the largest partnership in the club’s history, will also see Sportsbet.io’s logo printed on training kit for both the men’s and women’s teams.
Sportsbet.io is owned by Coingaming Group, which is based in Tallinn, Estonia.
“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io,” Spencer Field, Watford’s global strategy and partnerships director, said.
“We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”
Justin Le Brocque, head of sportsbook marketing at Sportsbet.io, added: “Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience.
“We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.
“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”