Cred has appointed Matt Trueman as its new CEO as the FinTech looks to accelerate growth and expand its product offering in 2026.
Trueman joins the credit app from credit management consultancy Arum, where he was managing director, and will lead the business through what the company describes as its next phase of rapid expansion.
His remit includes scaling new customer accounts and lending volumes, while driving wider adoption of the Cheshire-based firm’s ‘Credit on Demand’ proposition.
The appointment comes as the business continues to position itself as an alternative to traditional borrowing products.
Its app combines elements of a personal loan, credit card and overdraft into a single flexible credit account, aiming to allow users to access a guaranteed credit line with one transparent interest rate, no hidden fees and flexible repayment options.
The business is also developing an AI-powered credit “co-pilot”, designed to help customers manage cashflow more effectively while minimising interest and borrowing costs.
Trueman brings more than 20 years of experience in financial services, with a background spanning banking, technology and credit operations.
He began his career at UBS before leading product and technology at TDX Group, which was acquired by Equifax in 2015.
He later co-founded Indesser, a joint venture between TDX and the Cabinet Office that has managed more than £5 billion of public sector debt for 17 government bodies.
He then served as chief product officer at Oakbrook Finance before joining Arum.
Cred is part of Quint Group, the bootstrapped FinTech group behind a number of payments and credit businesses.
The group sold its credit marketplace Monevo to TransUnion in April 2025, but Cred continues to benefit from access to pre-qualified customers through the platform, as well as integrations with real-time credit intelligence bureau Infinian and payments provider Acquired.com.
“Matt’s depth of experience and track record scaling credit businesses make him the ideal leader to drive Cred’s next wave of growth and disruption,” said Greg Cox, co-founder and CEO of Quint Group.
“Today’s credit products were only designed for narrow use cases – they no longer meet modern consumer needs.
“We built Cred to create a brand-new category of borrowing product, giving people flexible, affordable credit on demand, and Matt is the ideal person to deliver this at scale. I’m looking forward to seeing what he can achieve.”
Trueman added: “Consumers everywhere want faster, simpler and more affordable access to credit, and I’m excited to lead Cred as we unlock these possibilities – delivering meaningful improvements to customer experience and outcomes.
“Working with Greg and the wider Quint Group was also a major draw – the group’s capabilities and connected network give us a real opportunity to drive lasting change and I’m thrilled to be part of it.”