WHOOP, the human performance company, has announced a multi-year partnership with football giants Paris Saint-Germain.
The European champions, who host Liverpool tonight (April 8) in a Champions League quarter-final, have named WHOOP as the premium partner of the club’s men’s and women’s teams and its official health and fitness wearable.
Last week, the tech giant announced it had raised $575m in Series G funding at a $10.1bn valuation.
UK-based GP Bullhound took part in the round, alongside high-profile investors including Cristiano Ronaldo, LeBron James, Rory McIlroy, Niall Horan, Karen Wazen and Virgil van Dijk.
As part of the partnership, Paris Saint-Germain players will have access to WHOOP advanced wearable technology, delivering continuous health insights into key physiological metrics including heart rate, heart rate variability (HRV), sleep, strain and stress.
These insights translate into personalised recommendations designed to help optimise training, recovery and overall performance.
Beyond the pitch, this partnership reflects a shared ambition to redefine the standards of elite sport by placing athlete health at the centre of performance decisions.
By combining the technological expertise of WHOOP with Paris Saint-Germain’s sporting excellence, the collaboration aims to further evolve approaches to physical preparation.
WHOOP’s founder Will Ahmed said: “I’m thrilled to share that WHOOP is now partnering with PSG as the club’s Official Health & Fitness Wearable through 2029.
“Players across both the men’s and women’s teams will use WHOOP to unlock continuous, real-time insights into key physiological metrics, optimise performance, and improve their health across a demanding season.
“I first met (PSG’s President) Nasser Al-Khelaïfi in Paris in February 2024 and was immediately struck by his ambition and long-term vision for the club.
“I knew then we would eventually be partners and am excited to see this collaboration come to life today.
“PSG isn’t just a football team. The club is a global cultural brand operating at the intersection of sport, fashion, entertainment, and performance.
“This is a perfect partner for WHOOP as we further our own global expansion across sport, health, lifestyle, and culture.”
WHOOP branding will debut at the club’s next Ligue 1 fixture at Parc des Princes, with visibility across LED boards, 3D corner signage and digital matchday platforms.
By joining forces through 2029, Paris Saint-Germain and WHOOP reaffirm their commitment to remaining at the forefront of sports innovation, developing tools and approaches that place data, science and wellness at the service of excellence.
Richard Heaselgrave, PSG’s chief revenue officer, said: “Innovation is at the heart of Paris Saint-Germain’s project. With WHOOP, we are taking a new step forward by enabling athletes to better understand and enhance their physical condition through leading technology.
“This partnership reflects our ambition to make performance more accessible, while helping everyone take better care of their well-being and recovery.”
Paris Saint-Germain has been owned by Qatar Sports Investments (QSI) since 2011.
WHOOP was founded in 2012 and is headquartered in Boston. The tech firm recently expanded its office in Limerick, Ireland, to further support its European growth.