Name: Lawrence Rosenberg
Job description: Founder and CEO of Rosenberg Media
From: Watford
His story: Lawrence Rosenberg recognises the value of his personal brand and has rinsed his appearance on national TV for everything it’s worth. Studied history and politics at The University of Manchester and has previously worked as the marketing and media manager at the Jewish Chronicle. He’s had a running battle with his hair throughout the series.
Business plan: He wants to ‘reset modern communications around authenticity, clarity and accountability’.
The Apprentice highlight: Task eight saw the candidates head to the Isle of Wight to find nine items and Rosenberg memorably climbed into a goat enclosure – bravely risking more than his dignity to secure a discount on some wine.
In his own words: “I’m quick when thinking on my feet, confident in pitches, and I enjoy using my people skills to get a good deal.”
Chances of winning: Third favourite. I can’t see Lord Sugar investing in a PR company.