Origin, described as the world’s first global benefits intelligence platform, has raised £16m in Series A funding, valuing the Canterbury-based firm at £80m.
The investment will accelerate the company’s mission to revolutionise the £34bn global benefits industry by providing HR and benefits leaders with unprecedented visibility, strategic insight and cost control.
It will also support the company’s continued international expansion throughout the US and Europe.
Led by Felix Capital, the round saw participation from Acadian Ventures and Notion Capital.
Additional investment has been secured from notable former employees of Meta and Accenture, as well as Laura Modiano, current startups lead for OpenAI in EMEA.
“We created Origin because global benefits teams urgently need clarity, efficiency, and control,” said Chris Bruce, CEO and co-founder of Origin.
“Our AI-powered platform, Origin, turns vast, fragmented benefits data into a single source of actionable insights, enabling immediate cost savings, strategic decision-making, and better employee outcomes.
“Origin empowers HR leaders to transition from administrative complexity to strategic clarity, optimizing one of their organization’s largest investments.”
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Origin has been co-created with leading multinational corporations such as Pfizer, Comcast, EA, Boston Consulting Group (BCG), Organon and bp.
Its core innovation, Cuido, ingests and structures large volumes of previously unstructured data into a centralized intelligence layer.
Antoine Nussenbaum, co-founder and partner at Felix Capital, added: “At Felix, our mission is to back founders who are empowering new ways of living and working – it’s at the heart of what we do. The benefits space is behind in AI adoption, and we believe Origin is uniquely positioned to lead the way.
“We have had a thesis in the future of work for some time due to the relational shift between employers and employees. We were drawn to Origin, having known Chris for years and been impressed by his unique track record in the global benefits space.
“The Origin team, thanks to over two decades in the space, is perfectly positioned to understand the clear need for transparency and simplicity in today’s complex market.
“With Cuido and its AI-powered benefits intelligence, Origin is not only empowering benefits leaders and employees, but also building the kind of forward-thinking product that moves the world forward. We’re proud to back Chris, Peter, and this experienced team.”
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