Posted on July 26, 2016 by staff

One hundred years and still improving through tech


A business with a history dating back almost 100 years recognises the importance of continually improving its e-commerce offering.

O’Neills Irish International Sports Company is already a significant player in the sporting brand industry.

However the business is always keen to improve and develop.

In 2015 it won the Digital Entrepreneur Award for e-commerce business of the year (medium to large), proving that innovation counts.

Ronan McSorley, group IT manager, said: “[Taking home the DEA proved that the continuous improvement approach to e-commerce within the company is working.

“There is full integration across the business too in terms of customer service.”

O’Neills, founded in 1918, now employs more than 800 staff while it has recently opened an office in Australia.

Younger businesses The Whisky Exchange, Mubaloo and PushON have kicked on since winning at the DEAs.

The DEAs are coming to Manchester’s Palace Hotel on November 9th.

The awards champion the country’s finest digital entrepreneurs and businesses and are now in their 12th year, with a total of 17 awards up for grabs.

New judges in 2016 include:

  • Steve Purdham, chairman and founder, 3Rings Care
  • Claire Braithwaite, tech advisor at Manchester Growth Company
  • Richard Law, chief executive, GB Group
  • Paul Bason, Director Digital Innovation, MMU
  • Jess Jeetly, Founder and MD, JEETLY

Other confirmed judges include Lawrence Jones, CEO and co-founder of UKFast; Jonathan Wall, controller, Radio 5 Live and 5 Live Sports Extra; and Tom Bloxham, chairman and co-founder, Urban Splash.