A London-based business is reporting record sales figures, as a growing consumer movement to ‘buy British’ reaches a pivotal moment – accelerated by Donald Trump’s trade policies.
The sales have also been boosted due to escalating frustration with dominant US-based marketplaces like Amazon.
OnBuy, the largest UK marketplace, has announced over £33m in UK sales between 20th January and 28th April 2025, fuelling revenue growth of 50 per cent year-on-year during what are typically the company’s quietest months.
The latest figures follow a record-breaking year for the British challenger brand, which saw over £150m worth of sales in 2024, driving gross profits of over £20m.
The accelerated sales growth this year coincides with shifting consumer sentiment away from US-based marketplaces since President Trump took office, as tariffs and controversial foreign policy rock British consumers and encourage them to rally behind homegrown companies.
“The data speaks for itself – the momentum behind OnBuy is undeniable,” said Cas Paton, CEO and founder of OnBuy.
“Our growth is being supercharged by US turmoil, as British consumers and businesses demand a marketplace that puts them first – one that is fair, provides constant value, and doesn’t compete with its own sellers or dictate unfair terms.
“It’s clear from our own customers that we are fast-becoming a go-to alternative to the status quo.”
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