Real-world analytics platform Olvin has created a new data platform for bars and pubs to analyse their customers and performance.
The company uses location data from mobile devices to analyse behaviour and trends within the drinks industry, and aims to provide insights to improve their marketing.
The data aims to show patterns in drinking behaviour, where certain age groups go and how long they stay.
“With a smaller pool of consumers to compete for, landlords are finding that they can’t afford any missteps when it comes to their pub,” said Sam Amrani, the company’s founder and CEO.
“Our analytics can help businesses understand what their customers and consumers in the area are looking for when it comes to the bar industry.
“A clearer view of their landscape is just the first step. After understanding how to improve their pub, customers can target incredibly specific audiences with online marketing campaigns.
“The owner of a bar can literally reach people who have walked within 25 metres of their bar.”
The Olvin platform is completely free to use, while customers can purchase custom audience segments on a ‘cost per device’ basis.