NVM Private Equity has announced the sale of travel firm Intuitive Limited to Banyan Software.
Intuitive, a provider of end-to-end reservation platforms for the travel industry, has developed its flagship product iVector into one of the industry’s most recognisable and advanced platforms.
The company has grown to become a trusted partner for tour operators, hotel wholesalers and online travel agents, offering solutions that manage product sourcing, pricing and booking fulfillment with blue-chip clients including loveholidays and On The Beach.
Under NVM’s ownership, the Croydon based firm has solidified its position in the global travel technology market whilst developing new solutions for travel operators.
NVM says the exit marks a significant milestone, highlighting the growth and success achieved during the investment period and providing a realisation for Mercia’s Northern VCT Funds alongside other funds managed by NVM, which held a majority equity stake in the business.
“We’re proud of what the team has built with the support of NVM and are excited for this next chapter with Banyan,” said Paul Nixon, founder and CEO of Intuitive.
“NVM not only provided the capital investment, but they have been highly proactive in their approach, and I have personally valued their input and expertise as part of our board team.”
The investment for NVM has been managed by Charlie Pidgeon and Karl Cockwill, who said: “Our partnership with Intuitive has been incredibly rewarding. With our support, the business has displayed both remarkable resilience during the global lockdown of Covid and then innovation leading to strong growth as the business went through a transformational journey.
“We are proud of the role we have played in supporting Paul to develop the business to this point and are confident that Intuitive will continue to thrive as part of the Banyan family.”