Barnsley-based Cares Laboratory has appointed Helen Parry as its new managing director as it looks to accelerate its growth across the US, Canada and Europe.
The company, which is behind the Vamoosh brand, launched in 2017 and is now available online and in-store at over 5,000 UK retail locations.
It was founded with the aim of developing innovative laundry and cleaning solutions that tackle everyday problems.
Parry brings extensive industry experience to the role having joined after a near-six-year spell as managing director of Magna Colours, where she helped to scale the business internationally.
Prior to that, she served as managing director of Sheffield-based Sawgrass Technologies before joining Art to Life as a director.
The company says her unique combination of chemistry and business development will be instrumental in driving Cares Laboratory’s next phase of innovation and global brand expansion.
“Vamoosh has earned the trust and loyalty of households across the UK, and I’m proud to be joining a business with such a strong foundation and clear purpose,” said Parry.
“This is a company that tackles everyday problems, backed by a Queen’s Award for Innovation and a genuine commitment to product excellence.
“I look forward to building on this success by expanding Vamoosh’s reach into new markets and continuing to drive innovation that makes a meaningful difference in people’s homes.”
Tom Abbey, newly appointed chairman and long-time collaborator with Parry at Magna, added: “Having worked with Helen previously at Magna, I am confident that her experience and drive will help grow the Vamoosh brand to further heights.
“We have ambitious plans to become the leading supplier of hair technology in laundry care globally.”
Cares Laboratory has tripled its workforce over the past three years and relocated to a larger facility to support continued expansion.
As part of a broader leadership restructure, co-founder Dave Toms has transitioned into the role of innovations director, where he will spearhead product development and R&D efforts.