THG CEO Matt Moulding has today bought £8.5m of shares in the Manchester-based online retailer.
The 53-year-old bought a total of 24.4m shares at 34.9p shares through his family investment company FIC Shareco Limited.
It brings his holding in the company he co-founded in 2004 to 25.4 per cent.
THG’s share price rose 6 per cent on the back of the news to 36.66p, taking the company’s market cap back over the £600m mark.
One unnamed market analyst told BusinessCloud: “It’s sign of the confidence that Moulding has in the business.
Fill his boots
“He thinks THG is massively undervalued and if the market doesn’t want to fill its boots, then he will.
“To see a founder invest his own money back into the business is never a bad sign.”
On January 13th, 2026, THG told the London Stock Exchange that the company had ended 2025 with its strongest quarter of trading with group revenue growth up 7 per cent.
It meant that THG Group delivered FY revenue growth of 2.3 per cent, the first year of growth since 2021.
At one point, the company’s share price rose above 50p on the back of the results before dropping 9 per cent.
THG recently announced a strategic partnership between Myprotein.
Last week, Liverpool-based sports nutrition, health and wellness brand Applied Nutrition, saw its market cap pass THG’s.
Last week also saw Boohoo co-founder Mahmud Kamani invest £8m as part of Debenhams Group’s latest £40m fundraise.