Posted on March 7, 2018 by staff

Motorbike training platform revs up expansion plans


A tech start-up backed by one of the UK’s most successful internet entrepreneurs has outlined plans to roll out its motorcycle training booking platform across the country.

RideTo was founded by James Beddows just over a year ago after he struggled through the ‘confusing, time consuming and frustrating process’ of getting his motorcycle licence.

He realised there was huge potential for technology to make motorcycling safer and more accessible, as well as attempt to change a ‘very archaic market’ through tech.

“Learning to ride currently has too many barriers and inefficiencies, for beginners it can be a mind-boggling experience,” Beddows told BusinessCloud.

The RideTo platform was launched to bring motorcycle training into 2018.

It matches new riders with local training schools and provides an online space for additional learning, advice and anything else a new rider needs to get on the road.

“We want to make learning to ride more accessible for everyone and create a new generation of safer riders and the wider benefits which come with that,” Beddows said.

“Our platform brings together top training schools, with online learning and advice to help new riders get on two wheels safer and easier.”

RideTo is backed by successful internet entrepreneur Chris Morling, who founded price comparison website

The platform has already helped thousands of new riders and is now gearing up to expand.

“By the end of this year, we hope to have coverage across most of the UK and looking at potential European markets 18 months after that,” Beddows said.

“Our goal within three years is to get 100,000 new riders safely on the road across the UK.”

The company closed a seed funding round last spring and is now raising an EIS round, which they plan to complete in the next few months.