The Insights Family – the global leader in kids, teens, parents, and family market intelligence – enjoyed a ministerial visit last week.

Lord Offord of Garvel, the Minister for Exports, was part of a delegation from the Department for Business and Trade to drop into the Manchester MarTech as part of the Northern Powerhouse Partner Programme.  

The government initiative is made up of businesses from across the North, from international organisations with a Northern presence to SMEs and from a variety of sectors.

The Insights Family, No.1 on our MarTech 50 ranking this year, has previously been recognised by DBT as an Export Champion. It has grown significantly since its launch in 2017, and now generates more than 85% of its revenue through international sales. 

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Lord Offord was joined by Liam Pearce, Jenny Mooney, and Marian Sudbury from the Department for International Trade who met with founder Nick Richardson, strategic growth officer Donald McIntosh and SVP marketing & partnerships Rachel Bardill.

“Businesses who export create jobs, pay higher wages, and help grow the economy,” said Lord Offord. “The Northern Powerhouse exported £88.4 billion worth of goods and services in 2022 and businesses are doing fantastic work supporting jobs and economic growth.

“It was a pleasure to meet with The Insights Family to see how, through new trade deals and removal of market access barriers, we’re helping more businesses boost their exports and sell their innovative products made in the UK around the world.”

Richardson added: “We were delighted to host Lord Offord and his delegation and talk through The Insights Family’s progress to date. As one who is recognised as an Export Champion and one of the fastest growing businesses who are part of the Northern Powerhouse. 

“It’s fair to say that we have enjoyed significant support from organisations such as Business Growth Hub, DIT and Innovate UK along our journey from startup to scaleup. That said, there are a number of issues and challenges that we have had to or not yet been able to overcome, which hopefully in time will be removed to further enable innovative organisations such as ours to thrive internationally, bringing more jobs and opportunities for individuals across the North and beyond.”