Advertising technology start-up Bidooh has signed a contract for its digital billboard platform to be used across 10,000 screens in South Korea.

The 10,000 screens will be rolled out over a period of three years, as part of the deal with full-service media agency DBDB Labs.

Two thousand screens currently in operation will be fitted with a Bidooh box and a further 8,000 new screens will be deployed.

Manchester-based Bidooh's platform uses facial analysis technology to provide targeted, real-time advertising. The screens will be installed in book stores, corporate offices and shopping centres across South Korea.

"This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh's commercial traction and ties in with our strategy of building quality partnerships across the globe," said co-founder and CEO Abdul Alim.

"The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform."

The contract in South Korea follows on from the recently announced agreement to roll out Bidooh's technology across 3,000 screens in Eastern Europe.

Che Min Jang, CEO of DBDB Labs, added: "Bidooh’s digital advertising platform is changing out-of-home advertising by significantly reducing costs for advertisers, while increasing speed of delivery and transparency.

"We are excited by the opportunity to leverage Bidooh's technology across 10,000 screens in South Korea and look forward to a long and fruitful relationship."

Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the Group’s global selection of screens.

The company plans to grow its screen network by purchasing and deploying its own screens, as well as entering into licence agreements with regional partner operators.