Manchester United and England legend Rio Ferdinand has invested in DeliveryApp.
The tech platform, based at Bonded Warehouse in Manchester, says it has a commitment to fair driver treatment and increased customer transparency.
The firm recently appointed former DPD Group UK CEO Dwain McDonald in the chief executive position, with founder Lance Jones moving to executive chairman.
In April it said it had a network of over 18,000 registered drivers and plans to expand this even further throughout 2023 to keep up with growing demand from UK brands to offer dedicated and on demand same-day delivery services.
Mark Stott, founder and CEO of the property development firm Vita Group, is the lead investor at DeliveryApp.
Ferdinand’s backing will support DeliveryApp’s brand scale and awareness, drive revenue growth through targeted campaigns and leverage his business network for strategic introductions, the startup said.
“Manchester has always been a city of passion, ambition, and innovation. As someone with strong links to the city and its people, I am thrilled to be part of a new investment opportunity with DeliveryApp, a business that really embodies these values,” said Ferdinand.
McDonald added: “We are so excited to have Rio join the team as he brings masses of insight into the latest tech, particularly in social.
“His presence brings an extraordinary level of expertise and experience, particularly in the tech industry. As we aim to double the number of activated drivers and quadruple our revenue in 2024, Rio’s involvement will be instrumental in achieving our ambitious goals.”