Manchester social media firm hits 2.2 billion views
Manchester-headquartered social media marketing company It’s gone Viral has seen its reach and viewing figures rise from 738 million to 2.2 billion views in the past 12 months.
The firm, which was founded in 2016 by Matthew Thomas, Andrew Trotman and Ryan Williams, produces and distributes video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney across its social platforms.
It was also recently signed up by Nick Frost and Steve Merchant to promote their latest film, Fighting with My Family. It now has three million followers across its Facebook, YouTube, Twitter and LinkedIn accounts.
The It’s Gone Viral team is a mixture of content creators, analysts and video producers.
“This past 12 to 18 months has been a big journey for the business,” said Thomas.
“In that time we have worked hard to build up and then fully utilise our large network of followers to promote major brands, products and services.
“That ability to reach millions of people each week has been a real draw for our clients as they know that we can provide fantastic platforms on which they can directly talk to their markets in a cost effective and strategic way.
“We believe the primary reason for our success is our consistent and analytical approach to our follower base.
“We see them as a community of people who need to be engaged with rather than a generic audience that is simply targeted.
“We know what they want to view so we curate content that is relevant and that will create a viral effect.”
Based on its current trajectory, It’s Gone Viral has major growth plans and is aiming become one of the most influential media companies in the UK within the next five years.
“We are incredibly proud that our clients enjoy an average ROI of 250 per cent,” added Thomas.
“Those kinds of results mean they are investing their marketing budgets in us which, in turn, means we can invest in our own platforms and in the building of new brand pages.”