Manchester United has sealed a multi-year global partnership with a “revolutionary” new mobile betting and gaming brand.
MoPlay promises to provide its audience with a fast, simple and secure service aimed at enhancing the user experience.
The firm’s offering focuses on live in-play experiences across its product portfolio of sports, casino and games.
As part of the partnership, Manchester United and MoPlay will create exclusive collaborative content for fans.
“MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience,” said Manchester United’s group managing director Richard Arnold.
“They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”
Juergen Reutter, CEO at MoPlay, added: “Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
“As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for.
“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”