Manchester City football club has become the first to launch a dedicated YouTube channel for its YouTube Kids arm.
The club will create video content designed for children, which will include weekly show ‘Xtra Time’ covering the club’s latest news, and ‘behind-the-scenes’ content for a younger audience.
The club’s existing YouTube channel, which already creates video content in and about the club alongside match highlights, has amassed 2.2m subscribers on the platform.
Launched four years ago, YouTube Kids was developed by video platform YouTube to offer a version of its service which filters out videos not suitable for young people.
Last month YouTube announced it will also limit the data it connects from child-friendly content in order to protect their data.
Nuria Tarre, Chief Marketing Officer, City Football Group, said the launch was part of its exploration into new ways to connect with the next generation of City fans.
“We want to continue to push boundaries beyond our existing platforms to reach new audiences and as YouTube Kids is the number one video platform for children, it feels like the right place to share our content,” she said.
“We strongly believe in creating safe and certified environments for children online and YouTube Kids offers a trusted way for our content to be consumed by the younger generation.”
Cedric Petitpas for YouTube Kids UK, added: “We’re excited to see the launch of a kids-dedicated YouTube channel by Manchester City.
“We know that kids have an enormous appetite for sports-related content and football in particular. Our team craves this type of content that encourages kids to engage with sports, go out and play with their mates.”