.london Domain To Go Live Next Summer
Thousands of businesses in the capital could soon be using a .london domain name.
London & Partners, the promotional agency for London, said a contract has been signed with Internet Corporation for Assigned Names and Numbers (Icann) to launch the new domains in the summer of 2014.
Tens of thousands of businesses have shown interest, with Selfridges and Carnaby Street saying they were excited to be associated with the London brand.
London Mayor Boris Johnson said: “Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand.
“This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”
Hazel Kay, interim head of marketing at Selfridges, said: “Having a selfridges.london address is an exciting new opportunity to be creative with our web presence while showcasing our strong association with London, which is a key component of our identity.”
Claire Harris, head of marketing and communication at Shaftesbury PLC, said: “London is an incredibly strong brand in retail, fashion and lifestyle, so Carnaby is delighted to be able to promote its geographical and cultural identity across the internet in this way.”