Leeds-based HyperFinity has secured investment from Snowflake Ventures to develop its decision intelligence platform.

The previously bootstrapped company uses the combination of data science and AI to help its clients to make better decisions about their customers and their products.

Since starting trading in 2019, HyperFinity has worked with a stellar line-up of retailers including Asda, Costa, Freemans, Able & Cole, George, Beaverbrooks and Studio Retail.

The funding follows HyperFinity’s appearance in the final of the prestigious 2022 Snowflake Startup Challenge.

Identified by Tech Nation in 2021 as one of the UK’s Rising Stars, the company was founded by four data scientists – Adam Barrowcliff, Peter Denby, Damon Bryan and Thomas Hill – to make decision-making more personal.

Denby, who is also the chief commercial officer, said: “It’s a proud moment for me, Damon, Thomas and Adam and and a major milestone for HyperFinity.

Meet the bootstrapped tech startup making retail personal

“What started out as a plan hatched in the craft ale pubs of Leeds has turned into a successful, respected, fast growing business, helping our retail and consumer goods clients to make customer-led decisions which lead to revenue and profit growth.

“This is the cherry on top after an epic year. It validates our belief that we’ve created a winning technology and consulting business that truly empowers our clients to make great commercial decisions with data. We can’t wait to build on this momentum in 2023.”

Stefan Williams, VP of Corporate Development and Snowflake Ventures, said: “As we reviewed hundreds of entries from companies building products and applications on Snowflake, HyperFinity stood out in how the platform aligns with our Retail Data Cloud partner strategy.

“Over the coming months we’ll work closely with HyperFinity as they build out their decision intelligence platform and continue with their already impressive client traction.”

NorthEdge sells majority stake in cloud business

A global shortage of data scientists and AI talent has made it difficult for customers to utilise their data fully – which is where HyperFinity come in.

A big selling point is that HyperFinity’s technology is easy to use because it doesn’t require coding skills.