Lancashire-based community pharmacy technology specialist Cegedim Rx has named Tracey Robertson as its new managing director in the UK.
Robertson steps into the leadership role after a seven-year tenure leading Cegedim Rx’s product development.
Formerly the product and technology director, Robertson has played an instrumental role in shaping the Cegedim Rx vision and strategy, evolving its product offering to keep pace with the ever-changing demands and challenges community pharmacy faces.
“I’m passionate about looking for smarter ways technology can be adopted to solve the issues keeping frontline teams awake at night,” said Robertson.
“Community pharmacy is the heartbeat of our communities and I’m incredibly proud of the work we do to support it.”
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Tristan de Foucher, head of European operations for Cegedim Group, added: “We’re thrilled to have Tracey at the helm of our UK business. She’s a determined, natural leader with unrivalled expertise in driving digital transformation in complex markets.
“Her passion for community pharmacy and unwavering commitment to customer success align perfectly with Cegedim Rx’s vision.”
Cegedim Rx has been at the forefront of many NHS England initiatives which aim to better support community pharmacy to deliver clinical services, including BaRs and GP Connect Update Record.
The pharmacy software supplier is also due to imminently launch functionality which will allow patients to track the status of prescriptions digitally via the NHS App.