Floww, a FinTech platform looking to reshape private markets, has appointed Umerah Akram as chief operating officer.
With an extensive capital markets background in regulation, policy, product and business development, Akram has deep expertise in how all these levers come together to create a favourable environment for founders and managers of scaling companies and the capital providers that want to support such businesses.
She joins Floww from LSEG (London Stock Exchange Group) where she was the head of private markets and played a pivotal role in expanding its offerings beyond public markets and its links into the private markets ecosystem.
Akram will spearhead the expansion of Floww’s commercial activities and business operations, to deliver on the company’s vision for seamless access to capital and liquidity for innovators around the world.
“Throughout my career, I’ve been dedicated to facilitating efficient access to capital for growing businesses, both in public and private markets,” she said.
“[CEO] Martijn [de Wever] and I share a passion for innovation and a desire to remove friction from capital flows. Floww’s mission to achieve this using innovative technology with the end user at the heart aligns perfectly with my passion for supporting companies across the funding continuum.”
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Floww aims to reboot and rewire private markets by building an integrated infrastructure to support a new generation of ambitious entrepreneurs and investors.
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It recently introduced FlowwFunds, a comprehensive fund management solution that addresses the issue of illiquidity in private markets.
FlowwFunds leverages SaaS technology to streamline fund structuring, raising and deployment processes, eliminating administrative complexities along the way.
De Wever, founder of Floww, added: “We are thrilled to welcome Umerah on board.
“With her leadership acumen and extensive experience in private markets, she will be working with me to execute on our plans to build a global, multi-sided private markets platform and will be invaluable to the team as we drive innovation and reshape the private market landscape.”