Aftermarket technology specialist SamsonVT has announced the appointment of Juergen Maier CBE as strategic consultant.

The former chief executive of Siemens UK, who is also chair of Digital Catapult, will act as growth advisor to the Manchester-based startup, which was 15th on our FactoryTech 50 ranking.

SamsonVT received $5.1m in seed funding in early 2022 and has been expanding its technical and customer service teams as it increases its reach into the European and US markets.

The company is already working with global businesses, including Lotus, RS Components and Norton Motorcycles, and recently opened a European Centre of Technology in Warsaw, Poland. 

It has also increased its headcount to 40, up from 15 last year.

Maier, who has also become an investor in the business, said: “SamsonVT is a very exciting manufacturing technology provider that is offering solutions that are desperately needed in the aftermarket. 

“It is helping businesses to become more sustainable, enabling products to live longer, and allowing manufacturers to maintain strong and profitable after sales relationships.”   

“This is an agile startup that is stealing a march on big corporations that simply can’t keep up with the pace of development SamsonVT is demonstrating. It has really engaged customers and huge potential to achieve something big. 

“I’m keen to add the value of my experience, and the strength of my network, to help the business realise that potential.”

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Sam Burgess, CEO of SamsonVT, said: “We are still a young, growing business so to receive the backing of someone like Juergen Maier is an amazing boost for the company and the team as a whole. 

“Juergen is the foremost expert in the UK when it comes to solving industrial problems with technology – and for him to be willing to lend his support is a real vote of confidence, showing we’re on the right track. 

“We are already gaining from the benefit of Juergen’s experience and are looking forward to sharing this journey together.”

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