Author: Patrick Killeen

Must give credit to my editor, Jonathan Symcox, who has taackled the live blog for the last few weeks. The whole watching and typing isn’t as easy as he makes it look!

He’s still not by any means the star of the show – with accessibility innovator Simon Sansome winning backing from all five Dragons in tonights finale.

You can read more about his pitch and reaction here.

A happy ending to series 22 of Dragons’ Den.

Thanks for following along.

Snowball wins investment from all five Dragons.

He wins £80,000 in investment and the backing of five of the best.

All take 5%.

Sansome gets slightly emotional when talking about how much his late mother promoted his app.

He says he knows that ‘she would have loved’ seeing him succeed in the Den, as he is doing to a huge extent here.

He mirrors Jones’ offer – £80,000 for 25%.

Suleyman is in the exact same boat.

All are open to sharing.

Jones says if he can persuade Google, he could find himself with access to every location on Maps and several million paying customers a year.

He also thinks he could help – making an offer of £80,000 for 25% – all of the money for 10% more than the initial offering.

He is also open to sharing.

Sansome answers this question from Davies by explaining that it ‘doesn’t mean anything’ and therefore leaves room for it to be unique.

“You can ask, ‘does it have a snowball rating?’ which is the idea,” he explains.

Closing the episode – and the series – is Simon Sansome, founder of Snowball, a free accessibility app described as a “TripAdvisor for accessibility.”

Launched in 2022, Snowball helps users find, review and rate restaurants, shops, venues and public spaces based on how accessible they are.

The app covers everything from wheelchair access and disabled toilets to sensory-friendly environments and staff training.

The Dragons both get their deal and the company gets an extra £55,000.

He offers all of the money but for 3%.

He also includes that he will ‘go behind the business’ as part of the offer.

The duo ask if they are open to sharing, to which Bartlett says NO.

She offers half of the money for 1.5% after calling the duo ‘exceptional’.

Suleyman reckons he can use his money more effectively, so is OUT.

Those are the comments of Jones. He is OUT.

As is Sara Davies, who is yet to invest on her final episode as a Dragon. She will, however, sign up to the company, so it’s not all bad news.

Bartlett questions how the two can compete with the giants of the telecoms industry.

Jones, who thinks the two are there for him, is doubtful of the business because it is only at 8,000 customers.

The pair are asking for £110,000 for 1% of the business.

Andy Aitken and Josh Mihill enter the Den with Honest Mobile, the UK’s first certified B Corporation mobile network, and one built on sustainability and transparency.

Founded in 2019, Honest Mobile gives 1% of its revenue to environmental causes and is officially carbon negative.

Its key feature, the Smart SIM, is a data-only eSIM that connects to whichever of the UK’s four major networks – EE, O2, Three or Vodafone – offers the strongest signal when your main SIM drops out.

Starting from £3.75 per month, the plan offers unlimited data on 500+ supported apps and free roaming in more than 180 countries.

Honest also rewards loyal users with monthly bill discounts, encouraging customers to stay for the long term.

Bhojwani leaves the Den with a £35,000 investment from Steven Bartlett.

Bartlett will take a 40% stake in the firm.

Bartlett offers all of the money, £35,000, but wants 50%.

Bhojwani counters and asks for 40%.

All Dragons, bar Bartlett, are out.

Bhojwani has had issues due to the fact that the tape isn’t clear.

Bhojwani shows the Dragons his product.

I’m massively impressed, but also not an investor on Dragons’ Den…

They seem to think it’s clever too, though, or at least Peter Jones does.

Next up is Nottinghamshire entrepreneur Rajan Bhojwani, an eye surgeon turned inventor who is taking on one of life’s small but frustrating challenges with his product SeeTheTape.

The concept is simple – instead of the usual light cardboard core, SeeTheTape is wound around a dark one, making it easier to spot where the tape ends.

Bhojwani launched the brand in 2024, saying the darker background helps the eye naturally detect contrast more easily.

A two-pack of rolls currently retails for £5.99 on Amazon and he’s hoping the Dragons will think that the idea can stick.