JOE Media has opened its new office in Manchester’s Spinningfields which will be home to a new football brand.

FootballJOE is yet to be launched and employ 25 to 30 staff in Tower 12 in the financial district.

The owner of London-based JOE Media UK Niall McGarry wrote on LinkedIn: “Heading to Manchester for the week as we open our brand new office.

“We will be running FootballJOE from here & it will be home to 25-30 people as we build the team over the next few months. JOE Media continues to grow and grow.”

McGarry founded parent company Maximum Media, which sits above the JOE, Her, SportsJOE and Her Family brands, in 2010.

JOE.co.uk boasts more than six million monthly unique users, according to its website.

The Manchester office, described as “a brand new HQ including state-of-the-art production studios”, was announced in February.

The digital media company runs a series of popular podcasts.