Posted on January 12, 2018 by staff

JamJar invests in fitness app


Fitness tech firm has secured investment from a venture capital investment fund based in London.

A new entry in the healthcare and fitness sector, it operates via a mobile app that allows people to take fitness classes from their own home whilst monitoring their progress with a connected heart monitor.

JamJar Investments, which provides seed investment in early stage consumer tech companies, has made the investment into SID Group, trading as

Katie Marrache, partner at JamJar, said: “ is also a concept we are really excited about.

“Taking a tracked class from your living room is more convenient and makes improving easier to monitor and more fun.”

JamJar was established in 2013 by the three founders of Innocent Drinks – Richard Reed, Jon Wright and Adam Balon – as well as Katie Marrache and Paul Chiappe.

Previous investments include Graze, Deliveroo, BlueBottle Coffee, Gojimo and Propercorn.

Bury law firm Clough & Willis advised JamJar on the deal.

Guy Lachlan of Clough & Willis said: “JamJar continues its proactive and flexible investment approach in the consumer sector, continuing to pick early winners in emerging markets.”