Tech-led marketing agency Inspired Thinking Group has announced plans to expand its presence in the US market through acquisitions following funding from a mid-market investor.
M&A specialist William Eccleshare has joined the London company, which boasts American giants L’Oréal, McDonalds, Johnson & Johnson, Puma & Haleon among its client base, as chair.
It is also seeking businesses based in Europe as part of expansion plans following investment from Bridgepoint.
Founded in 2009, ITG has offices across Europe as well as in New York and Chicago with a total headcount of over 1,300 people.
Eccleshare led growth at digital billboard provider Clear Channel Outdoor, where he oversaw business operations across the US and 27 markets around the world.
He has held senior positions in global ad agencies within Omnicom, WPP and Interpublic Group and brings extensive knowledge of the US marketplace.
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“The US is an extremely exciting and dynamic market for Inspired Thinking Group. US brands have great demand for content, creating the perfect opportunity for our leading combination of services and technology to drive high-impact, results driven marketing campaigns,” said Simon Ward, CEO.
“As the go-to independent marketing agency, our bespoke solutions support brands and clients directly, providing cost savings and efficiencies. We are on the lookout for innovative businesses to merge with and acquire who can provide the next extension of Inspired Thinking Group.”
Ken Madsen, chief marketing technologist, added: “We have seen continual growth in the Americas for several years and now is the perfect time to accelerate our offering through acquiring and collaborating with innovative companies in the region.
“Inspired Thinking Group’s world-class creative automation services and technology are helping brands to create more content than ever before without the need for increased headcount or budget.
“Time and time again we see brands struggling to meet their content demands but fuelled by our M&A drive we’re here to change that.”
The company recently appointed Ross Macdonald as Head of M&A, leading on identifying partnerships, new mergers and acquisitions.