Manchester-based intelligence platform The Insights Family has announced a £5.6m investment round led by BGF.

Established in 2017 by Nick Richardson, The Insights Family has revolutionised how global brands and organisations understand the behaviours of young people and their families.

Its market-leading platform provides real-time insights and trends, enabling customers to tailor their marketing strategies and foster more effective decision-making.

With a client base spanning six continents and 22 countries, including industry giants such as Nike, Warner Bros, Mattel, and LEGO, The Insights Family stands out for its innovative approach to market intelligence.

BGF has invested £5m in the business, with additional participation from DSW Ventures, – the venture capital arm of Dow Schofield Watts, marking a pivotal step for The Insights Family.

Nick Richardson, founder of The Insights Family, said: “We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers.

New HQ for The Insights Family as it launches in Ireland

“Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal.”

Tom Williams, CEO of The Insights Family, added: “We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we’re poised to amplify our growth even further in 2024.”

Having surveyed over 2.3 million kids and parents to date, collecting over 2.7 billion data points, The Insights Family is a global authority in market intelligence across the whole family ecosystem.

The investment was spearheaded by Rhys Davenport and Courtney Walker, investors from BGF’s North West team. The DSW Ventures investment was led by Keith Benson.

Rhys Davenport, BGF investor, said: “The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth.”

Advisers to BGF: Browne Jacobson (Ryan Brown, Bethany Grummitt, Olivia Barrow), Hurst (Adrian Young, Sarah Haley, Jennifer Escott), SureCloud, Inam Shah, Apex;   advisers to The Insights Family: Hill Dickinson (Jonathan Gillow, Harriet Adgie, Joel Bailey); advisers to DSW Ventures: Weightmans (Eleanor Baird, Haydn Rogan).

BGF was set up in 2011 and has invested £3.9bn in over 560 companies, making it the most active investor in the UK.