Leicester-based InsurTech firm DeadHappy has raised £4m in Series A funding as it aims to remove the stigma around conversations about death.
Earlier this year the firm introduced what it called ‘deathwishes’, a way of helping customers express what they want to happen when they die.
Its ‘Deathwish’ platform will allow users to specify what a pay-out after death should be used for.
The firm said it will use the new funding to further expand its Deathwish platform, with plans to incorporate instructions and plans after death which extend beyond the financial, much like a will.
The funding in this latest round comes from e.ventures, alongside existing seed investor Octopus Ventures, which previously led the firm’s £1.5m investment.