Global identity verification provider ID-Pal has named industry veteran Sara West as the company’s new commercial director.

West has also joined ID-Pal’s executive team and will be responsible for the strategic development of ID-Pal in the UK market.

Her appointment is driven by increased demand for ID-Pal’s award-winning identity verification solution in the UK, which now attributes to over 30 per cent of ID-Pal’s revenue.

West joins ID-Pal from W2 Global Data, where she served as chief commercial officer since 2017 and was also appointed to its executive board of directors in 2019.

Her previous experience also includes over 11 years at digital security company Oberthur Technologies, where she had commercial responsibility for a number of key banking and Pay TV clients as well as securing new client opportunities in the banking sector.

Global identity verification provider launches in UK

Her move comes at an exciting time for ID-Pal following the completion of a Series A funding round in July, led by Inspire Investments.

Sara West said: “I am thrilled to be joining the team at ID-Pal. The growth it has seen in just 12 months pays testament to its market-leading proposition: In a world that is increasingly digitalised and aware of the risk of fraud, providing a simple, secure and convenient identity verification solution is powerful.

“This is an exciting new chapter for the company and I look forward to leading ID-Pal’s growth globally and driving it to the next level of commercial success.”

Colum Lyons, founder and CEO of ID-Pal, said: “The strength of our offering delivered impressive results for us in 2022. Appointing Sara to lead our commercial team will allow us to continue this momentum under her strategic direction and extensive experience, enabling us to support more organisations globally with our world-class identity verification technology.”

Founded in 2016, ID-Pal is an award-winning ISO 27001 certified identity verification solution that enables businesses to verify identities and addresses in real-time. The company was ranked sixth in the 2022 Deloitte Technology Fast 50 Awards.

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