Posted on April 11, 2017 by staff

How can businesses harness the power of VR and AR?


Several top speakers have confirmed for a breakfast event focused on the future of virtual and augmented reality in business.

Mylo Kaye, co-founder and CEO of award-winning design and development agency Dreamr, is among those who will speak at the event on Thursday June 8th in Manchester.

The Manchester firm has highlighted huge growth areas for VR and AR in gaming, immersive construction and the exploration of prototype products and architecture.

He will be joined by David Levine, CEO of Manchester-based DigitalBridge, which enables consumers to “try on” home décor products in their own home before purchasing them and recently secured more than £700,000 from a number of private investors including Stuart Marks.

Ben Smith, a former BBC Sport and The Times journalist, is CEO of Liverpool-based VR firm Laduma and will speak on the potential of the technology for sport and leisure pursuits.

Laduma has produced 360-degree VR content for Major League Soccer franchise LA Galaxy, the Wimbledon tennis championships and NFL giants Jacksonville Jaguars and Denver Broncos.

Evidential owner Sean Murphy, based in Manchester’s Sharp Project, is using VR to replicate crime scenes. An expert witness for over 18 years, he has worked on some of the highest profile cases in the UK and Europe, including the trial of Dr. Harold Shipman and police murderer Dale Cregan.

Attendees will also hear how Kinicho, which was recently selected to take part in the Augmentor programme backed by the Digital Catapult Centre and SeedCamp, is improving the VR experience through cutting-edge 3D audio. Garry Haywood, co-founder and managing director of the Liverpool-based firm, has also confirmed for the event.

The other speakers are Dr Timothy Jung, director of Manchester Metropolitan University’s AR VR Hub; Dom Raban, managing director, Corporation Pop; Ben Howarth, creative director, Flipbook Studio; and Peter Woodbridge, senior lecturer in filmmaking at MMU.

Advances in computing power mean VR and AR are now making great strides in areas as diverse as entertainment, tourism, sports and business as content creators deliver experiences which meet a variety of needs.

But how can businesses harness the power of VR and AR to drive growth? Is the new technology affordable for companies and can they afford not to have it? How are overseas companies using the tech?

Find out at the event, which runs from 8am to 10am, and join the discussion on Twitter at #bcloudvr.