When you log on to a website, such as your bank or your favourite gaming site, what keeps you engaged?
Historically, it has been the layout of the page and the ease of the design, but thanks to advances in technology and engagement, companies that operate online are now using different techniques to keep people clicking on their site, with an array of interesting results. Continue reading to find out more.
Personalisation and AI
In the modern day, people want more from their online experiences, whether they are buying shoes or looking for a live casino New Zealand. If you are designing a site to keep your visitors engaged, using AI and personalisation of the experience is the way to go.
Why? Simply put, it offers a tailored experience based on them. For instance, if you are designing a casino page and a particular user has expressed an interest in slot machines, then with the help of AI, you can instantly show them slot machine-based games the next time they log on. This will likely cause them to revisit the page and will keep them engaged with it when they do.
Chats
Depending on the business website, you may have noticed an increase in chat bars on the home page.
For websites like banks, credit card homepages, and even delivery sites, this helps to categorise the need for the visit. Someone who needs to track a parcel is likely to enter the information into a chat log; if the chat log is backed by AI or a database, it can provide them with the essential information. This helps the site user to stay engaged for long enough to resolve their issue and will also solve their problem at the same time.
Polls and Quizzes
Quizzes and polls aren’t just for Survey Monkey and they aren’t always about user experience.
Having a poll or quiz on your website offers your site users the chance to offer their opinion or to potentially win a prize, which is a common result of a quiz. Offering your site users the chance to partake in a discussion will always be popular and is also a must-have for associated social media pages for a business.
Virtual Events
If you have been on Facebook, Instagram, or TikTok, you will have undoubtedly seen virtual events advertised by influencers. Everyone from Dr Mike to Mr Ballen offers these, and they are fantastic for viewers and for recognition.
Even though these started on social media to boost likes, many businesses like Lush and Tesla use them to announce launches or to promote products. These are usually pre-booked (or free to view, depending), which ups the engagement in the online event and helps to boost the brand. Plus, depending on the business model, there are often giveaways, the aforementioned polls, and call-ins to help keep people engaged.
So, if you are looking to build a business that has a high level of user engagement on your site or social media platform, be sure to have at least a couple of the aforementioned tips as a starting point. It will keep people interested and will help you to succeed in the online world.