Posted on October 5, 2016 by staff

Hotels must embrace IoT to personalise customer experiences


The hotel sector must  embrace the Internet of Things to “offer a tailored and polished approach to individual customers”.

David Schubert, sales director of  business management systems company Percipient, says tech is the future of hotels.

“We are seeing the hotel sector move towards the Internet of Things and Big Data so they can offer a tailored and polished approach to individual customers,” he told BusinessCloud.

“They are looking to make your stay as enjoyable and comfortable as possible by giving you the food and beverages that you like as well as the view or room type of choice based on what you put into social media, as well as what your historical orders have been.”

Schubert will speak at BusinessCloud’s business breakfast on the future of Manchester’s hotel sector on Thursday 13th October.

Schubert added: “Percipient has the vendor partnerships and access to software that can build the tailored picture of your customers and have that feed into your backend enterprise resource planning systems.

“That gives you control, visibility and efficiency – ensuring you deliver the best customer experience.”

These are exciting times for Manchester’s hotel sector.

INNSIDE By Melia Manchester, Motel One, Hotel Gotham, King Street Townhouse and Hotel Football all opened last year while The Lowry underwent a multimillion-pound tranformation and Hilton Hotels, EasyJet, Travelodge and the Topland Group have announced plans for 2017.

Hotels also form a key part of Allied London’s £1 billion St John’s masterplan and Gary Neville’s and Ryan Giggs’ St Michael’s development.

Despite the glut of openings, Manchester enjoyed record occupancy rates as the city’s visitor economy continues to go from strength to strength on the back of the popularity of Manchester City and Manchester United.

What do you think the future of Manchester’s hotel sector looks like? Is the future niche or corporate? Can Manchester’s visitor economy sustain even more hotels?

These will be some of the questions discussed at BusinessCloud’s hotel breakfast discussion, sponsored by Percipient and chaired by award-winning journalist Chris Maguire.

Join the debate at the Radisson Blu Edwardian Hotel on Thursday 13th October.