London-based start-up Lifted has raised £1.5m in seed funding to transform the home care sector.
Lifted is a CQC-regulated care provider that delivers care for loved ones and peace of mind for families.
Its proprietary care management platform allows families to receive real-time updates on care, leave instant reviews and see a set of wellness data about their loved one.
The start-up was co-founded by Zero 1, a venture builder that builds and scales new mission-led businesses in partnership with large corporations.
Founded in 2018 by Finn MacCabe, Damian Cristian and Guy Conway, Zero 1 has already built three new companies in insurance, cloud compute and healthcare, in partnership with FTSE 100 companies.
Lifted CEO Rachael Crook co-founded Lifted with Zero 1 and has first-hand experience of struggling to find appropriate care for a loved one at home.
“There are few more important decisions than who to trust to look after your loved ones. Yet the current market is broken with a lack of transparency, poor quality care and poor working conditions for carers,” she said.
“Precious data languishes in paper files. Lifted is on a mission to change this by harnessing the power of technology and data to transform the quality of care and improve the lives of carers and families.”
Seed funding will be used to support Lifted’s R&D, which is aimed at creating services that increase the quality of patient care, by using behavioural change models to increase the quality of care.
MacCabe said: “The requirement for corporations to challenge their core business model has never been greater. In 1952 the average lifespan of an S&P 500 business was 75 years, now it’s likely to survive just 15 years.
“We offer what we call venture building as a service which allows large organisations to enter new markets, unlock huge opportunities, and make better use of the trillion pounds of capital locked up on corporate balance sheets. Lifted is a great example of that.”
Lifted’s future plans include broadening their service offering by combining professional care and in-home technology. This will bring together health alerts, in home sensors, and professional carers to transform what it means to care.
Lifted’s platform also harnesses thousands of data points and Lifted will develop AI-based analytics to predict and prevent health deterioration, so that older adults can live longer at home.