Recipe box unicorn Gousto has raised £111 million in fresh investment which values the London firm at $1.7 billion.

The only profitable B Corp unicorn in the UK has been backed with £74m equity investment from SoftBank’s Vision 2 Fund and £37m debt capital from UK banks HSBC and Barclays.

“2022 is set to be another impressive year for Gousto, as we capitalise on the accelerated mega trends driving change in the grocery market: convenience, health, sustainability,” said Timo Boldt, founder & CEO.

“This successful raise is further testament to the relevance and appetite for our recipe box solution.

“I’m delighted to welcome our new shareholders on board and look forward to working with them as we embark on our next stage of growth and get closer to achieving our vision of becoming the UK’s most loved way to eat dinner.”


The new capital will be partly used to fund a fifth AI-driven fulfilment centre in Burton-on-Trent. The new investment unlocks 40% more capacity for Gousto, with four other automated fulfilment centres in Essex, Lincolnshire and Cheshire. 

Gousto offers more than 60 recipes to customers via a menu which changes every week. A third of these can be customised – for example, by switching proteins.