eSports solutions provider Gfinity plc has announced its partnership with TRUXTUN Capital for the Esports Wega World Cup.
Gfinity will be the primary consulting and programme management partner for the event, which will include a number of popular games and culminate alongside the 2022 FIFA World Cup finals.
The tournament will be presented by Wega, the official acoustic contactless secured payment card of Manchester City FC and New York City FC. Wega was developed by Swiss financial technology provider TRUXTUN Capital.
Gfinity will plan and deliver a launch event to be held before the end of this year, alongside planning an annual eSports festival.
“To have been chosen as the global strategic partner and a consultant to help deliver this bold and ambitious project is another big step forward for Gfinity,” said Garry Cook, executive chairman of Gfinity plc.
“Increasingly, we are being sought out for our advisory capabilities, combined with strengths in the design, development and delivery of outstanding competitive gaming solutions.
“We will leverage our technology, expert knowledge of esports management and unparalleled insight into the gaming community to deliver this landmark programme.”
Patrick Moynier, President of Truxtun Capital, added: “We are delighted to be partnering with Gfinity to deliver this exciting project.
“Gfinity presents the perfect partner for us due to its proven track record in delivering esports solutions for its partners.
“The esports industry is booming and we look forward to working with Gfinity to deliver this ambitious and exciting project to coincide with the lead-up to the FIFA World Cup in 2022.”