Posted on April 6, 2017 by staff

Future bright for Noir as it sets sights on technology


Just six months after its launch brand communications agency Noir is moving to bigger offices in Manchester’s Northern Quarter following multiple client wins in Manchester, London and Silicon Valley, California.

Co-founders Anthony Logan and Alex Mellor founded Noir in late 2016 after identifying a need for creative strategies that would equip brands with the tools needed to navigate the digital world.

“Brand has never been as important as it is right now, most branding models have become obsolete in this disruptive marketplace,” said Logan.

“We have set out to build an agency that works with breakthrough brands who are invested in their vision and are looking to build their business in the digital landscape, future-proofing them for years to come.”

Mellor added: “Being an independent agency gives us a unique set of advantages that allow us to conform to our own strict values.

“We are committed to solving complex challenges by examining the implications of every brand choice, we look to create new experiences and open doors to opportunity.”

The agency is now working with international clients including a pharmaceutical company based in Silicon Valley that has commissioned Noir to create a 360o branded VR video for a medical vaccine, and has partnered with award-winning agency Immersive VR to deliver the project.

Noir has also recently consulted for global agency Blue 449 to deliver insights into VR and AR technologies for a project with Disneyland Paris.

In the UK, Noir has been appointed by award-winning Manchester-based app development company Dreamr, to complete a full rebrand for the company ahead of its third anniversary.

Mylo Kaye, CEO of Dreamr, said: “Noir’s distinct approach to brand strategy was clear from the beginning, something that sets it apart from other agencies.

“Staying true to our original name, we’re looking forward to working with Anthony and his team on our rebrand which will undoubtedly set us apart from our competitors and reflect the company we are today.”

Noir has also secured contracts with Manchester-based tech firm LIG Technologies, who specialise in nanotechnology and microscopic imaging, along with PR agency Toast who also work closely with several tech startups across the UK.

Logan also previously founded popular north west fashion and lifestyle magazine La Vida, before working with Pretty Little Thing and a number of fashion brands.

His experience in customer behaviour and engagement was drawn to the growing technology industry and the need for more strategic and creative digital brand development.