Holographic technology company Envisics has raised £42 million in Series C funding.

The investment round led by Hyundai Mobis – an investor from its Series B round in 2020 – includes additional investments from new strategic shareholders InMotion Ventures, the investment arm of Jaguar Land Rover, and Stellantis.

Technology from Envisics, which featured on our TransportTech 50 ranking late last year, enables augmented reality heads-up displays.

“Since our Series B funding round, we have focused on growing Envisics into a key enabler for next generation mobility experiences,” said CEO and founder Dr Jamieson Christmas. “The calibre of our investors demonstrates the significance attached by global automakers to the transformation of vehicle interfaces and interior architectures. 

“Our solutions are an exceptional fit for OEM requirements and provide platforms that enable the creation of unique brand experiences. Envisics stands apart as the only company that has created and delivered dynamic holographic technology as a viable product at scale.”

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General Motors will be the first company to deploy the Envisics second Generation AR-HUD technology, debuting in the 2024 Cadillac LYRIQ.

“Our collaboration with Envisics is moving into production this year, as we add ARHUD technology to the all-electric 2024 Cadillac LYRIQ,” said Sandy Lipscomb, senior manager, ultifi design at General Motors. 

“This innovation will further elevate the driving experience in the LYRIQ, adding a second plane of graphics that gives drivers more immersive information integrated within their natural field of vision.” 

Hyundai Mobis is a global automotive Tier-1 supplier that is enabling the transformation of the in-car experience through the development and fusion of new technologies.

“Hyundai Mobis is very pleased to continue our strategic partnership with Envisics to jointly develop AR-HUDs and to improve the in-car experience,” said Younghoon Han, its VP and head of electronic control and convenience. 

“Hyundai Mobis expects to provide next-generation AR-HUDs with cutting-edge holographic technology, and to deliver an intuitive, safe, and convenient HMI to global automakers by strengthening our partnership with Envisics.”

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