The masterclass expert line-up has been finalised for the second edition of FUEL Liverpool on Friday 16th May.
Following a business breakfast panel session – which is open to the public – a select cohort of startup and scaleup businesses will gain direct access to experienced figures and experts in four growth areas: funding, sales & marketing, people & performance, and growth planning & export.
The behind-closed doors sessions last 45 minutes, with participants encouraged to ask open and honest questions as they pick the brains of the experts, listed below.
There are limited places still available on the cohort for growing businesses based in the Liverpool City Region. Please email [email protected] to register your interest for the masterclass sessions; and/or use the link below to sign up to attend the business breakfast and networking beforehand.
Supported by Growth Platform and Liverpool Business School at Liverpool John Moores University, the event is part of the official LCR Innovation Investment Fortnight (IIF) programme, held from 12th-23rd May. The IIF is an annual showcase of the distinctive approaches, world-leading assets and £2bn investment opportunities that put the Liverpool City Region at the UK forefront of place-based innovation. #LCRinnovation.
Raising funding
The expert lineup for the funding masterclass pod features Colin Greene, partner, Praetura Ventures; George Wright, investment manager, LCR Finance Hub; and Rupert Wingate-Saul, MD, FWS Advisory / investment director, AXM Venture Capital.
Areas of advice may be how to become investment-ready; the different types of funding available; and how to identify – & work with – the right investors for you.
People & performance
The people & performance pod features Elaine Courtney, founder, Courtney Recruitment; Stephen Smullen, managing director, PBG; and Scott Robertson, co-founder, Haulage Hub.
They will offer tips for recruitment & retention; upskilling & optimising performance; and boosting diversity & inclusion.
Sales & marketing
The sales & marketing masterclass will feature Nicola Docking, MD, Poke Marketing; Rob Sims, CEO, Sum Vivas; and Leon McCowan, sales coach, The Sales Dojo.
Potential discussion topics may include ways to identify & win clients; how to build a sales operation; and tips for inbound and outbound marketing.
Growth planning & export
Entrepreneurs Madina Barker, director & owner, CNC Robotics, and Dean Ward, founder, Evoke Creative; will offer advice around planning for growth and/or exporting services. They will be joined by Gill Barlow, international trade advisor at the Department for Business & Trade.
The cohort may learn about managing growth and transitioning from startup to scaleup; how to launch or sell products into new markets, plus the legal obligations around this; and other considerations when expanding internationally.
Please email [email protected] to register your interest for the masterclass sessions.