The masterclass expert line-up has been finalised for the second edition of FUEL Liverpool on Friday 16th May.
Following a business breakfast panel session – which is open to the public – a select cohort of startup and scaleup businesses will gain direct access to experienced figures and experts in four growth areas: funding, sales & marketing, people & performance, and export.
The behind-closed doors sessions last 45 minutes, with participants encouraged to ask open and honest questions as they pick the brains of the experts, listed below.
There are limited places still available on the cohort for growing businesses based in the Liverpool City Region. Please email [email protected] to register your interest for the masterclass sessions; and/or use the link below to sign up to attend the business breakfast and networking beforehand.
Raising funding
The expert lineup for the funding masterclass pod features Colin Greene, partner, Praetura Ventures; George Wright, investment manager, LCR Finance Hub; and John Willis, programme lead – Liverpool City Region Innovation Zone, Liverpool City Region Combined Authority.
Areas of advice may be how to become investment-ready; the different types of funding available; and how to identify – & work with – the right investors for you.
People & performance
The people & performance pod features Raina Heverin, founder, ReCulture & SupplyWell; Stephen Smullen, managing director, PBG; and Scott Robertson, co-founder, Haulage Hub.
They will offer tips for recruitment & retention; upskilling & optimising performance; and boosting diversity & inclusion.
Sales & marketing
The sales & marketing masterclass will feature Nicola Docking, MD, Poke Marketing; Rob Sims, CEO, Sum Vivas; and Leon McCowan, sales coach, The Sales Dojo.
Potential discussion topics may include ways to identify & win clients; how to build a sales operation; and tips for inbound and outbound marketing.
Export
Entrepreneurs Madina Barker, director & owner, CNC Robotics, and Dean Ward, founder, Evoke Creative; will offer advice for exporting services. They will be joined by Gill Barlow, international trade advisor at the Department for Business & Trade.
The cohort may learn about how to launch or sell their products into new markets; the legal obligations around this; and other considerations when expanding internationally.
Please email [email protected] to register your interest for the masterclass sessions.