In-game advertising company Bidstack Group has appointed a new chairman.

The London-listed company said David Reeves, former head of Sony Computer Entertainment (Europe), will take over the position on 1st September. In the meantime he will sit on the board as a non-executive director.

Current chair Donald Stewart will move to a NED role in September and serve on the audit and remuneration committees.

Reeves has over 30 years’ global experience in senior management roles within multinational companies across the video games industry.  

He launched Sony PlayStation in Germany, Switzerland & Austria in 1995. He was later appointed as executive vice president of SCE (Europe), before becoming president and CEO EMEA in 2003. In 2010, he was appointed as COO of Capcom (Europe).

Reeves runs his own consulting company, DRC Consulting Ltd, is co-founder of E Fundamentals, a SaaS company providing eCommerce analytics services, and is chairman of Comcarde Ltd, an Edinburgh based FinTech.

Earlier this year he retired from the board of Keywords Studios, a technical services provider to the global video games industry, after nine years’ service.

Bidstack recently featured on our MediaTech 50 innovation ranking.

MediaTech 50 – UK’s most innovative media technology creators for 2022

“It is an honour to be joining Bidstack as chairman and be given the opportunity to take the company to the next revenue and profit level in the coming years,” said Reeves. 

“I hope I can build on the great foundation that Donald Stewart, as chairman, has built, and work with James Draper, CEO, and his executive team to grow the business globally.

“The video games and entertainment industry is expanding continuously and Bidstack is well placed with an active pipeline, state of the art technology and numerous planned partnership initiatives to grow rapidly and profitably.

“I hope my experience at senior levels at Sony PlayStation, Capcom and more recently, Keywords Studios will help me guide the company to a leadership position in the industry.”

Stewart added: “I am pleased to be handing over the chair of Bidstack to David Reeves who has the skills necessary to grow the business commercially and is particularly well connected in the video games industry. 

“Chairing Bidstack and working closely with the executive team since its admission to AIM in September 2018 has been an enormous pleasure and I am extremely proud of what Bidstack has achieved over that period. 

“I will continue to contribute my skills, which lie in capital markets and financial regulation to support the management team.”