Online fashion giant ASOS has appointed Natasja Laheij as its chair amid news that Jørgen Lindemann will step down from the role after three years.
Lindemann, who also serves as the CEO of entertainment provider Viaplay Group, is to leave the company following the release of its yearly results.
Laheij is a former CFO for Google EMEA in its platforms, ecosystems and devices division, while she also served as CFO at Amazon Fashion EU as well as director of finance operations for EMEA at the eCommerce giant.
She also held sales operations director roles at Apple.
The London-based FTSE 250 constituent has also hired William Barker to the newly-created deputy chair role, which is designed to support the chair and management committee on strategy, culture and operational initiatives.
New chair Laheij joined the ASOS board in April 2023 as an independent non-executive director, serving as chair of the audit committee and as a member of the remuneration committee. She was then appointed as senior independent director in February 2024.
She has 30 years of experience in international commercial and financial management across a range of sectors, including eCommerce and technology, in B2C and B2B environments.
Having started her career at KLM, she has also worked for companies including Deloitte Australia and Sony Ericsson.
Laheij is currently audit chair of privately owned food producer Vandemoortele NV and is due to step down from her position as interim CFO at HR SaaS provider Personio by September 2025.
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Meanwhile, deputy chair Barker joined the ASOS board three months after Laheij, in September 2023, as a non-executive director and is a member of the nomination committee.
The founder and CEO of California-based investment company Camelot Capital Partners has experience founding, building and turning around digitally-enabled businesses.
He is co-founder and co-executive chairman of Slate Auto, an electric-vehicle company based in Detroit; co-founder and partner of Re:Build Manufacturing, an industrial platform for next generation manufacturing; and co-founder and executive chairman of Tapi Carpets & Floors, Europe’s largest flooring retailer.
He will continue to waive his board fees in full for the appointment.
“I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board,” said José Antonio Ramos Calamonte, ASOS CEO.
“I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.”
Lindemann added: “It has been a privilege to serve on the ASOS board over the last four years, throughout an incredibly important period for the business.
“I have valued the ASOS board and Natasja, William and José’s insights and oversight during this time, and I am confident that we have the right leadership to deliver sustainable, profitable growth.”
The company floated on the London Stock Exchange over 20 years ago in 2001 with a share price of 24p.
This then peaked in 2018 at around 7,630p per share, but it now sits at 315p.
The firm, which recently appointed KPMG as its external auditor, now has a market cap of £377.68m.