Posted on March 4, 2019 by staff

Food tech firm bought by Samsung


A food tech firm co-founded by former Apprentice finalist Nick Holzherr has been bought by Samsung. will join Samsung NEXT’s Product team, which helps transform Samsung’s business through software and services innovation.

Smart shopping tool Whisk partners with some of the industry’s largest food retailers, consumer brands, recipe sites and cutting-edge IoT companies.

Founded in 2013 following the appearance of Holzherr, who pitched the concept to Lord Sugar, on the 2012 series of The Apprentice, it works with the likes of Asda, Tesco, Waitrose and Ocado and has grown its team from 14 to 32 in the last 12 months.

“The last 12 months have been amazing: we’ve grown our team from 14 to 32, tripled our revenue (we’re profitable), and we now power more than half a billion recipe interactions per month,” read a blog post signed by Holzherr.

“We first started working with Samsung in the UK back in 2016, and quickly saw the unique opportunity to further scale and strengthen our platform with one of the most successful companies in the world.

“Now, together, we have the potential to power experiences all around the world.”

The Samsung NEXT Product team, built and led by Travis Bogard, has worked at Silicon Valley companies such as Uber, Jawbone, Microsoft, eBay, and many leading start-ups.

“Our plan is for the entire Whisk team to stay along for the journey, and we will continue to grow and invest in new products to accelerate our progress,” continued the blog.

“We’ll also be investing in key areas to support and grow our partnerships with the world’s leading recipe publishers, CPG brands, grocery retailers, IoT companies, or digital health providers.”

“Samsung is a global leader in technology that is transforming TVs, smartphones, PCs, home appliances and a host of other technology categories. Together, we will be focusing on delivering seamless digital food experiences by leveraging Samsung’s scale.”